Illeanarama is Now Easy to Assemble
Now that Illeana Douglas is my Facebook friend, I’ve been keeping track of her new web show Easy to Assemble.
This is how it looks like you work the new web show thing: Your production company makes a short series using its own money (apparently for her that was Illeanarma, which has a bouncy-quirky Comedy Central feel to it, catch it here if you haven’t already), and you use it to attract investors for your new series. This time around, she/her production company attracted Ikea. The upside of it is that you do get funding, but of course the downside is that you’ve got to create material that incorporates/interpolates your sponsor as closely as possible. Like that BMW-sponsored action webshow with Clive Owen a couple of years ago (don’t remember the name, too lazy to look it up). I don’t know what else is out there, but I really prefer Illeana’s comedy vids because they can be enjoyed on a more intimate scale.
Funding and distribution for webshows are still unfamiliar territories to me. What would make a viable webshow? I think either a cozy mystery might work, or a soap, or a romantic thriller. Genre, in other words, might work best in this medium.
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This is how it looks like you work the new web show thing: Your production company makes a short series using its own money (apparently for her that was Illeanarma, which has a bouncy-quirky Comedy Central feel to it, catch it here if you haven’t already), and you use it to attract investors for your new series. This time around, she/her production company attracted Ikea. The upside of it is that you do get funding, but of course the downside is that you’ve got to create material that incorporates/interpolates your sponsor as closely as possible. Like that BMW-sponsored action webshow with Clive Owen a couple of years ago (don’t remember the name, too lazy to look it up). I don’t know what else is out there, but I really prefer Illeana’s comedy vids because they can be enjoyed on a more intimate scale.Funding and distribution for webshows are still unfamiliar territories to me. What would make a viable webshow? I think either a cozy mystery might work, or a soap, or a romantic thriller. Genre, in other words, might work best in this medium.
SUBSCRIBE TO MY OCCASIONAL NEWSLETTER. CLICK HERE.
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