Illeanarama is Now Easy to Assemble
Now that Illeana Douglas is my Facebook friend, I’ve been keeping track of her new web show Easy to Assemble . This is how it looks like you work the new web show thing: Your production company makes a short series using its own money (apparently for her that was Illeanarma , which has a bouncy-quirky Comedy Central feel to it, catch it here if you haven’t already), and you use it to attract investors for your new series. This time around, she/her production company attracted Ikea. The upside of it is that you do get funding, but of course the downside is that you’ve got to create material that incorporates/interpolates your sponsor as closely as possible. Like that BMW-sponsored action webshow with Clive Owen a couple of years ago (don’t remember the name, too lazy to look it up). I don’t know what else is out there, but I really prefer Illeana’s comedy vids because they can be enjoyed on a more intimate scale. Funding and distribution for webshows are still unfamiliar territorie...